McLarty × Auto Genius

Two paths.
One stronger group.

Improve every existing rooftop experience, or give the market one place to shop the entire group.

Improve the websites McLarty already has

Speed Layer

^$799per rooftop / month

Includes ongoing GA4 lead-event maintenance for each participating rooftop.

Works with the existing website provider
No website rebuild
No marketplace required

Build one destination for the group

McLarty Marketplace

^$50,000one-time launch

^$5,250per month

A separate group marketplace scope. Speed Layer is not included in this option.

One group-wide shopping destination
Built and operated for McLarty
$113,000 first-year investment

Why Speed Layer

You paid for the click. Keep the site from slowing it down.

McLarty keeps its current sites and vendors. Auto Genius handles the performance layer and the lead-measurement upkeep around it.

Keep every rooftop website

Speed Layer improves the experience above the existing provider stack. No website replacement or marketplace build is required.

Protect shopper momentum

Faster VDP, payment, trade, incentive, and lead paths reduce the waiting that happens after McLarty has already paid for the visit.

Keep lead measurement healthy

Ongoing GA4 lead-event maintenance is included, so ASC definitions, event continuity, and reporting stay useful after launch.

+64.8%

observed relative lift in McLarty user lead-conversion rate for the faster cohort across the analyzed 12 Mondays.

Read the methodology

Why a marketplace

Make the group bigger than the sum of its websites.

A marketplace gives shoppers one fast, memorable place to see the breadth of McLarty inventory, then routes intent to the right rooftop.

See the Koons precedent

One group destination for inventory and high-intent shopping

A campaign-ready URL that represents the whole McLarty group

Shared experience standards without replacing each rooftop website

Group-level measurement and a cleaner path to the right store

4.5×

average conversion increase reported across four Auto Genius group sites, each producing more leads than its child sites combined.

The simple decision

Improve every store, or create one group destination.

Choose Speed Layer when: McLarty wants immediate performance improvement across its current rooftop websites, with ongoing GA4 lead-event maintenance included.
Choose the Marketplace when: McLarty wants a separate, group-owned shopping destination that concentrates inventory, campaigns, and shopper intent.

Choose a pathHistorical and cohort results describe observed performance, not a guarantee of future outcomes. Final scope, timing, and commercial terms are documented in the signed order form.