Still loadingShopper is waiting for inventory
4.8s and counting
McLarty × Auto Genius
The other half is faster.
Nearly three months of live cohort data showed a faster experience, stronger engagement, and more leads.
Same shopperTwo very different waits
Available nowFind your next SUVInventory is ready to shop
0.9s ready to shop
Evidence window12 Mondays
May 4, 2026 to July 20, 2026
One audience. Two experiences.
On Mondays, live traffic created a meaningful Active and Non-Active comparison. The question was simple: when the same dealership site feels faster, do more shoppers become leads?
- 01Compare Speed Layer Active with Non-Active traffic.
- 02Read lead conversion, engagement, bounce, and duration.
- 03Roll up the group, then inspect every measured rooftop.
The Monday cohort averaged roughly 39% Active traffic. We call this the 50/50 test window, while reporting the observed split exactly as collected.
The split made the difference visible.
User lead conversion moved from 1.69% to 2.78% in the Active Monday cohort.
What changed
Faster was not a feeling. It changed behavior.
Each result shows the relative improvement first, then the measured Non-Active and Active values behind it.
+13.4%
72.0%to81.7%
+9.6 percentage points−34.5%
28.0%to18.3%
-9.6 percentage points+68.3%
32.2to54.2
+22.0 PageSpeed pointsThe McLarty command center
One group result. Every rooftop behind it.
See the roll-up first. Then move through every measured dealership with the same evidence structure: its cohort result, speed proof, and three website-specific opportunities.
Open all rooftop resultsGroup result
McLarty-wide conversion, engagement, bounce, and PageSpeed proof.
Rooftop results
Measured dealership pages, each tied back to the group story.
Specific opportunities
Three practical CRO or measurement repairs for every rooftop.
The precedent / Koons.com
Six times the conversion. 650% more leads.
Historical Auto Genius decks show Koons.com converting at 4.36% versus 0.70% across individual sites. OneVision independently verified the 650% increase in leads.
Read the Koons.com case studyRead the evidence
12 Mondays, with the caveats in plain view.
Mondays carried the meaningful live split. The 26-property sensitivity read still shows 58.8% relative user lead-conversion lift.
Read the methodologyYou proved it. Now unlock it.