Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.
Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.
- What to check
- The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
- How to measure
- Compare mobile engagement and bounce rate for two weeks before and after the hero change.
Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.
Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.
- What to check
- The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
- How to measure
- Compare mobile engagement and bounce rate for two weeks before and after the hero change.
Update the CTA buttons to use benefit-led, action- oriented copy such as "Shop New Inventory", "Find Your Used Car", or "Get My Price" to increase click-through rates.
Competing or generic actions can create decision friction on small screens.
- What to check
- The homepage features generic CTA copy such as "New Vehicles", "Used Vehicles", "Learn More", and "Read More" which do not communicate clear value to the user.
- How to measure
- Track action-level click-through, form starts, completed leads, and downstream quality by variant.