Remove the autoplaying video on mobile devices and replace it with a static, optimized image to improve page load speed and prevent unnecessary data usage for mobile visitors.
Heavy media can delay the first useful action and consume unnecessary mobile data.
- What to check
- The homepage features an autoplaying background video ( <video autoplay loop muted> ) in the hero section.
- How to measure
- Compare mobile LCP, transferred bytes, inventory-entry clicks, and lead rate before and after the change.
Reduce the hero carousel to 1-2 static, high- priority messages or eliminate it entirely in favor of a single strong CTA and immediate access to inventory search.
Too many slides can push inventory paths below the fold and fragment attention.
- What to check
- The hero section contains a carousel with 8 slides ( class="item banner-slide" ), which can be overwhelming and push important inventory search features below the fold.
- How to measure
- A/B test the reduced hero against the current hero using inventory-entry clicks, LCP, and lead rate.
Minimize the use of intrusive popups and overlays on mobile, ensuring that any necessary modals are easily dismissible and do not block core navigation or CTAs.
Early overlays can obscure inventory and interrupt shoppers before intent is understood.
- What to check
- The site has 35 instances of modals, popups, or overlays ( modal|popup|overlay|interstitial ), which can be highly disruptive on small mobile screens.
- How to measure
- Test delayed or intent-triggered presentation using close rate, inventory interaction, lead rate, and bounce.