Reduce the number of slides to 1-3 high-priority offers to improve load time and keep the inventory search visible without scrolling.
Too many slides can push inventory paths below the fold and fragment attention.
- What to check
- The homepage features an excessive hero carousel with 18 slides, which pushes important content like the inventory search below the fold on mobile devices.
- How to measure
- A/B test the reduced hero against the current hero using inventory-entry clicks, LCP, and lead rate.
Use more benefit-led, action-oriented CTAs like "Find My Chevy" or "Get My Price" to increase click-through rates.
Competing or generic actions can create decision friction on small screens.
- What to check
- The primary CTAs on the homepage are generic, such as "View Inventory" and "Schedule Now".
- How to measure
- Track action-level click-through, form starts, completed leads, and downstream quality by variant.
Convert all phone numbers to clickable "tel:" links to allow mobile users to easily call the dealership with a single tap.
Plain-text phone numbers add avoidable friction for high-intent mobile shoppers.
- What to check
- Several phone numbers on the homepage (e.g., Sales, Service, Fleet ) are displayed as plain text rather than clickable "tel:" links.
- How to measure
- Validate tel links, then compare click-to-call leads and accidental taps before and after release.