Reduce the number of intrusive pop-ups and overlays on mobile to prevent blocking the main content and frustrating users before they can engage with the site.
Early overlays can obscure inventory and interrupt shoppers before intent is understood.
- What to check
- The homepage HTML contains 34 instances of modal, popup, or overlay elements, including a video overlay.
- How to measure
- Test delayed or intent-triggered presentation using close rate, inventory interaction, lead rate, and bounce.
Remove autoplaying videos on mobile devices to improve page load speed, reduce data usage, and prevent distracting movement that draws attention away from primary CTAs.
Heavy media can delay the first useful action and consume unnecessary mobile data.
- What to check
- The homepage features an autoplaying background video ( <video id="myVideo" autoplay="" loop="" muted=""> ).
- How to measure
- Compare mobile LCP, transferred bytes, inventory-entry clicks, and lead rate before and after the change.
Convert all plain-text phone numbers into clickable tel: links to enable seamless click-to-call functionality for mobile users.
Plain-text phone numbers add avoidable friction for high-intent mobile shoppers.
- What to check
- There are 13 plain-text phone numbers on the homepage but only 1 clickable tel: link.
- How to measure
- Validate tel links, then compare click-to-call leads and accidental taps before and after release.