Reduce the mobile hero carousel to 3-5 high-priority slides to improve page load speed and ensure users can quickly access inventory search and key CTAs without excessive swiping.
Too many slides can push inventory paths below the fold and fragment attention.
- What to check
- The homepage hero carousel contains 27 slides, with 13 visible on mobile devices, which is excessive and buries important content.
- How to measure
- A/B test the reduced hero against the current hero using inventory-entry clicks, LCP, and lead rate.
Ask your website provider which tracking tags and chat widgets are loading on every page. Remove any that are not generating leads or reporting you actively use.
Extra scripts slow down the page. Mobile shoppers feel the delay and leave before browsing inventory.
- What to check
- There are 28 instances of modal/popup/overlay scripts on the homepage, which can create a frustrating and blocking experience for mobile users trying to navigate the site.
- How to measure
- Test delayed or intent-triggered presentation using close rate, inventory interaction, lead rate, and bounce.
Wrap all phone numbers in standard HTML 'tel:' links (e.g., <a href="tel:8706863821">870-686- 3821</a>) to enable one-tap click-to-call functionality for mobile visitors.
Plain-text phone numbers add avoidable friction for high-intent mobile shoppers.
- What to check
- Several phone numbers in the footer and header are presented as plain text (e.g., 870-686-3821 ) rather than clickable 'tel:' links, making it difficult for mobile users to call the dealership directly.
- How to measure
- Validate tel links, then compare click-to-call leads and accidental taps before and after release.