Remove the autoplaying video on mobile devices and replace it with a static, optimized hero image to improve page load speed and user experience.
Heavy media can delay the first useful action and consume unnecessary mobile data.
- What to check
- The homepage features an autoplaying background video (<video id="myVideo" autoplay loop muted> ) which consumes significant mobile bandwidth and can slow down the initial page load for mobile users.
- How to measure
- Compare mobile LCP, transferred bytes, inventory-entry clicks, and lead rate before and after the change.
Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.
Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.
- What to check
- The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
- How to measure
- Compare mobile engagement and bounce rate for two weeks before and after the hero change.
Wrap all phone numbers in clickable tel: links (e.g., <a href="tel:870-407-7367">870-407-7367</a>) to enable seamless click-to-call functionality for mobile visitors.
Plain-text phone numbers add avoidable friction for high-intent mobile shoppers.
- What to check
- The homepage contains 5 plain-text phone numbers (e.g., 870-407-7367) that are not wrapped in tel: links, making it difficult for mobile users to click-to-call the dealership.
- How to measure
- Validate tel links, then compare click-to-call leads and accidental taps before and after release.