Consolidate the CTAs to 2-3 primary, high-value actions per vehicle card to reduce decision paralysis on mobile screens.
Competing or generic actions can create decision friction on small screens.
- What to check
- The interior vehicle results page features vehicle cards with up to eight stacked CTAs (e.g., 'CALCULATE PAYMENT', 'CONFIRM AVAILABILITY', 'CUSTOM ORDER', 'VALUE TRADE', 'PRE-QUALIFY', 'Click To Call', 'Check Availability' ).
- How to measure
- Track action-level click-through, form starts, completed leads, and downstream quality by variant.
Audit and update all promotional banners to ensure offers are current, removing expired promotions that erode trust.
Stale, duplicated, or unclear content can reduce confidence in the dealership experience.
- What to check
- The homepage features an interactive OEM incentive banner (e.g., 2025 Ram) with stale copy stating 'Must take delivery by 06/30/2025' still displayed in July 2026.
- How to measure
- Measure offer engagement, error reports, inventory entry, and lead rate after content governance changes.
Review Cloudflare firewall rules to ensure legitimate mobile users are not inadvertently blocked.
Stale, duplicated, or unclear content can reduce confidence in the dealership experience.
- What to check
- The site is protected by a strict Cloudflare security challenge that blocks automated access and some legitimate traffic (like privacy browsers).
- How to measure
- Measure offer engagement, error reports, inventory entry, and lead rate after content governance changes.