Remove the autoplaying video on mobile devices and replace it with a static, optimized image to reduce page load times and prevent data drain for mobile users.
Heavy media can delay the first useful action and consume unnecessary mobile data.
- What to check
- The homepage features an autoplaying background video (<video autoplay loop muted volume="0" poster="/static/brand- ford/Homepage/videos/Latest/bgVideo.jpg"> ) in the hero section.
- How to measure
- Compare mobile LCP, transferred bytes, inventory-entry clicks, and lead rate before and after the change.
Ensure all phone numbers displayed on the mobile site are formatted as clickable "tel:" links so users can initiate a call with a single tap.
Plain-text phone numbers add avoidable friction for high-intent mobile shoppers.
- What to check
- There are no click-to-call (tel:) links present on the homepage, making it difficult for mobile users to quickly contact the dealership.
- How to measure
- Validate tel links, then compare click-to-call leads and accidental taps before and after release.
Implement a sticky or highly visible search bar at the top of the mobile homepage to allow users to quickly search for vehicles.
Deep menus and hidden search controls slow the route to inventory and contact.
- What to check
- The homepage lacks a prominent, easily accessible mobile search bar or search form, forcing users to navigate through menus to find specific inventory.
- How to measure
- Compare time to first inventory interaction, menu exits, search use, and lead completion.