Consolidate or remove unnecessary modals, ensuring that any promotional popups are triggered by user action rather than loading automatically and cluttering the mobile viewport.
Early overlays can obscure inventory and interrupt shoppers before intent is understood.
- What to check
- The homepage loads 51 modal/popup elements in the DOM, which can severely impact mobile performance and user experience by blocking content or causing layout shifts.
- How to measure
- Test delayed or intent-triggered presentation using close rate, inventory interaction, lead rate, and bounce.
Ask your website provider which tracking tags and chat widgets are loading on every page. Remove any that are not generating leads or reporting you actively use.
Extra scripts slow down the page. Mobile shoppers feel the delay and leave before browsing inventory.
- What to check
- The site uses multiple overlapping trade-in valuation tools (Edmunds and Kelley Blue Book ) alongside other third-party scripts like CarNow for chat.
- How to measure
- Inventory tags, assign owners, and test one reversible deferral or consolidation at a time against performance and leads.
Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.
Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.
- What to check
- The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
- How to measure
- Compare mobile engagement and bounce rate for two weeks before and after the hero change.