Move the detour alert below the primary hero section or convert it to a dismissible sticky header so it doesn't block the main conversion path.
Stale, duplicated, or unclear content can reduce confidence in the dealership experience.
- What to check
- A construction detour alert banner sits at the very top of the homepage, pushing primary content down on mobile.
- How to measure
- Measure offer engagement, error reports, inventory entry, and lead rate after content governance changes.
Remove the redundant quick-links block to save valuable mobile screen real estate.
Deep menus and hidden search controls slow the route to inventory and contact.
- What to check
- The mobile navigation features duplicate quick-links blocks, rendering the same set of 6 CTAs ('New Vehicles', 'Pre-Owned Vehicles', etc. ) twice consecutively.
- How to measure
- Compare time to first inventory interaction, menu exits, search use, and lead completion.
Reduce the number of visible model tiles or move a primary inventory search bar above the model selector to capture high-intent shoppers immediately.
Too many slides can push inventory paths below the fold and fragment attention.
- What to check
- The hero area features model-line carousel tabs with 13 model tiles before any primary lead CTA is presented.
- How to measure
- A/B test the reduced hero against the current hero using inventory-entry clicks, LCP, and lead rate.