Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.
Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.
- What to check
- The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
- How to measure
- Compare mobile engagement and bounce rate for two weeks before and after the hero change.
Update the CTA copy to be more action-oriented and benefit-led, such as "View Current Offers" or "Explore Our Inventory" to better guide mobile users.
Competing or generic actions can create decision friction on small screens.
- What to check
- The homepage features a generic "Learn More" CTA button which lacks specific value or benefit for the user.
- How to measure
- Track action-level click-through, form starts, completed leads, and downstream quality by variant.
Ask your website provider which tracking tags and chat widgets are loading on every page. Remove any that are not generating leads or reporting you actively use.
Extra scripts slow down the page. Mobile shoppers feel the delay and leave before browsing inventory.
- What to check
- The site lacks click-to-call functionality (tel: links) for phone numbers, making it difficult for mobile users to quickly contact the dealership.
- How to measure
- Validate tel links, then compare click-to-call leads and accidental taps before and after release.