AUTO GENIUS

Rooftop result

Machens Lincoln Columbia

machenslincoln.net

Data state: missing-baseline

Lead conversion

Experience metrics are available, but lead lift needs a valid Non-Active conversion baseline.

Non-Active
0.00%
Active
2.74%
Relative lift
Not available
Group median lift
55.8%

Experience signals

MetricNon-ActiveActive
Engagement89.9%78.6%
Bounce10.1%21.4%
Sessions per active user0.920.89
Average duration2m 04s2m 47s

PageSpeed on and off

Mobile off38

Mobile on82

Desktop off56

Desktop on96

Read this result with care.

Low coverage: Active is only 13% of Monday users vs 31-37% on healthy properties, so most of its Non-Active group is probably eligible-but-untagged traffic. All 13 of its ASC conversions are Active-side, against a zero Non-Active baseline — see Conversion sensitivity.

Three practical next moves

highest impact

Secure the .com domain and redirect it to the .net domain to ensure users guessing the URL reach the site.

Broken domains, strict challenges, or incomplete analytics can hide or prevent real shopper journeys.

What to check
The provided domain (machenslincoln.com ) is dead (connection closed), while the live site is at machenslincoln.net.
How to measure
Test redirects, WAF rules, GA4 events, and lead paths across mobile networks, privacy settings, and browsers.
Difficulty: high
medium impact

Convert all phone numbers to clickable 'tel:' links to allow mobile users to easily call the dealership.

Plain-text phone numbers add avoidable friction for high-intent mobile shoppers.

What to check
The live site's phone numbers (Sales, Service, Parts) are displayed as plain text.
How to measure
Validate tel links, then compare click-to-call leads and accidental taps before and after release.
Difficulty: low
lower impact

Integrate the trade-in tool within an iframe or a dedicated landing page on the dealership's domain to retain the user and preserve lead attribution.

Broken domains, strict challenges, or incomplete analytics can hide or prevent real shopper journeys.

What to check
The KBB Instant Cash Offer trade-in link takes the user entirely offsite to kbb.com.
How to measure
Test redirects, WAF rules, GA4 events, and lead paths across mobile networks, privacy settings, and browsers.
Difficulty: high

Experience metrics are available, but lead lift needs a valid Non-Active conversion baseline.

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