Rooftop result

McLarty Auto Group

mclartyauto.com

Data state: healthy

Lead conversion

The Active cohort converted a greater share of users into leads during the Monday comparison.

Non-Active
0.67%
Active
1.92%
Relative lift
185.0%
Group median lift
55.8%

Experience signals

MetricNon-ActiveActive
Engagement74.4%88.8%
Bounce25.6%11.2%
Sessions per active user0.841.24
Average duration3m 17s6m 29s

PageSpeed on and off

Mobile off57

Mobile on75

Desktop off59

Desktop on87

Three practical next moves

highest impact

Set up a proper 301 redirect from the old/alternate domain to the active production domain to prevent dead-ending visitors.

Broken domains, strict challenges, or incomplete analytics can hide or prevent real shopper journeys.

What to check
The provided domain (www.mclartyautogroup.com ) returns a 405 Not Allowed error, while the live site is hosted at www.mclartyauto.com.
How to measure
Test redirects, WAF rules, GA4 events, and lead paths across mobile networks, privacy settings, and browsers.
Difficulty: high
medium impact

Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.

Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.

What to check
The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
How to measure
Compare mobile engagement and bounce rate for two weeks before and after the hero change.
Difficulty: low
lower impact

Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.

Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.

What to check
The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
How to measure
Compare mobile engagement and bounce rate for two weeks before and after the hero change.
Difficulty: low

The Active cohort converted a greater share of users into leads during the Monday comparison.