Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.
Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.
- What to check
- The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
- How to measure
- Compare mobile engagement and bounce rate for two weeks before and after the hero change.
Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.
Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.
- What to check
- The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
- How to measure
- Compare mobile engagement and bounce rate for two weeks before and after the hero change.
Consolidate the number of CTAs and use specific, benefit-driven copy (e.g., "Get My Price" or "Value My Trade") to guide users toward high-value conversion actions.
Competing or generic actions can create decision friction on small screens.
- What to check
- The homepage contains 11 competing CTAs with generic copy such as "Learn More" and "View Offers", which can cause decision paralysis for mobile users.
- How to measure
- Track action-level click-through, form starts, completed leads, and downstream quality by variant.