Configure the cookie consent banner to be less intrusive on mobile devices, such as a smaller sticky footer that doesn't block the main viewport or hero content.
Early overlays can obscure inventory and interrupt shoppers before intent is understood.
- What to check
- The mobile homepage has a prominent "Your Privacy & Cookies" pop-up banner powered by ComplyAuto that blocks content and requires interaction.
- How to measure
- Test delayed or intent-triggered presentation using close rate, inventory interaction, lead rate, and bounce.
Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.
Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.
- What to check
- The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
- How to measure
- Compare mobile engagement and bounce rate for two weeks before and after the hero change.
Ask your website provider which tracking tags and chat widgets are loading on every page. Remove any that are not generating leads or reporting you actively use.
Extra scripts slow down the page. Mobile shoppers feel the delay and leave before browsing inventory.
- What to check
- The site loads multiple overlapping third-party tracking and analytics scripts, including Facebook, Google Tag Manager (36 instances), Clarivoy, and Foureyes, which can significantly slow down mobile page load times.
- How to measure
- Inventory tags, assign owners, and test one reversible deferral or consolidation at a time against performance and leads.