Implement responsive image sizing with mobile- specific assets and remove duplicate hero slides to drastically improve mobile load times.
Too many slides can push inventory paths below the fold and fragment attention.
- What to check
- The homepage hero and secondary tiles use desktop-sized assets (e.g., 1920x450 Tiguan banners, 'value-trade-desktop-t1.jpg' ), and the hero banner is repeated 3 times.
- How to measure
- A/B test the reduced hero against the current hero using inventory-entry clicks, LCP, and lead rate.
Ensure all primary conversion paths, including finance applications, are hosted on the primary domain.
Broken domains, strict challenges, or incomplete analytics can hide or prevent real shopper journeys.
- What to check
- The finance content links to a different domain (mclartyvw.com), splitting the user journey and potentially breaking analytics tracking.
- How to measure
- Test redirects, WAF rules, GA4 events, and lead paths across mobile networks, privacy settings, and browsers.
Add a prominent, clickable 'tel:' link in the sticky header or primary content area so mobile users can easily contact the dealership.
Plain-text phone numbers add avoidable friction for high-intent mobile shoppers.
- What to check
- There are no visible phone numbers or click-to-call links in the main content of the homepage.
- How to measure
- Validate tel links, then compare click-to-call leads and accidental taps before and after release.