Ask your website provider which tracking tags and chat widgets are loading on every page. Remove any that are not generating leads or reporting you actively use.
Extra scripts slow down the page. Mobile shoppers feel the delay and leave before browsing inventory.
- What to check
- The homepage has 5 plain-text phone numbers (e.g., 501- 907-0200 ) but zero tel: links, meaning mobile users cannot click to call the dealership directly.
- How to measure
- Validate tel links, then compare click-to-call leads and accidental taps before and after release.
Ask your website provider which tracking tags and chat widgets are loading on every page. Remove any that are not generating leads or reporting you actively use.
Extra scripts slow down the page. Mobile shoppers feel the delay and leave before browsing inventory.
- What to check
- The site loads multiple overlapping third-party tags, including Matador (chat), CallRevu (call tracking), Fullpath/AutoLeadStar, and KBB Instant Cash Offer, which can cause script bloat and slow down mobile rendering.
- How to measure
- Inventory tags, assign owners, and test one reversible deferral or consolidation at a time against performance and leads.
Request a mobile-optimized hero image from your website provider. Prioritize the single strongest vehicle photo above the fold. Confirm the inventory search bar is immediately visible without scrolling.
Mobile shoppers leave before they see vehicles or find the search bar. Reducing the hero gives them the inventory faster.
- What to check
- The homepage loads large images before shoppers can take action. Mobile visitors wait before seeing inventory or contact options.
- How to measure
- Compare mobile engagement and bounce rate for two weeks before and after the hero change.