Consolidate the model browser to show each model only once, streamlining the path to specific vehicle inventory.
Stale, duplicated, or unclear content can reduce confidence in the dealership experience.
- What to check
- The new-model browser renders approximately 25 model tiles with heavy duplication (e.g., EX90 listed 4x, EX30 4x ), creating a bloated mobile scroll.
- How to measure
- Measure offer engagement, error reports, inventory entry, and lead rate after content governance changes.
Wrap the phone number in a standard HTML 'tel:' link to enable one-tap click-to-call functionality.
Plain-text phone numbers add avoidable friction for high-intent mobile shoppers.
- What to check
- The sales phone number (601-751-4713) appears as plain text in contact blocks rather than a clickable link.
- How to measure
- Validate tel links, then compare click-to-call leads and accidental taps before and after release.
Ask your website provider which tracking tags and chat widgets are loading on every page. Remove any that are not generating leads or reporting you actively use.
Extra scripts slow down the page. Mobile shoppers feel the delay and leave before browsing inventory.
- What to check
- The site contains leftover raw platform artifacts, including an empty link to a staging domain (volvocarsjacksonvcna.website.apps.dealer.com) and a service link pointing to an unbranded Cox domain.
- How to measure
- Test redirects, WAF rules, GA4 events, and lead paths across mobile networks, privacy settings, and browsers.